Rochelle Humes and Michelle Keegan go make-up free in campaign shots for Children In Need

They are usually pictured with flawlessly applied make-up.

But actress Michelle Keegan and The Saturdays singer Rochelle Humes have both ditched the glamorous face paint to show off their natural beauty for charity.

The gorgeous duo joined a host of famous faces who have signed up to take part in the BearFaced campaign as they raise awareness and funds for BBC’s Children in Need.

Natural beaut: Actress Michelle Keegan and The Saturdays singer Rochelle Humes have both ditched the glamorous face paint to show off their natural beauty for charity

Michelle’s dazzling smile was second only to her enviably clear complexion as she wore her dark, long locks naturally straight.

Rochelle, 25, put her glowing skin on display while her freckles could clearly be seen.

The lovely ladies wore a little Pudsey Pawprint on their cheeks as they joined TV presenter Lorriane Kelly, singers Ella Eyre and Laura Mvula, beauty blogger Tanya Burr, actress Olivia Coleman and singer Sophie Ellis Bextor to be the faces of this year’s campaign.

Flawless: The gorgeous duo joined a host of famous faces who have signed up to take part in the BearFaced campaign as they raise awareness and funds for BBC’s Children in Need

Doing their bit: Singer Sophie Ellis-Bextor and TV presenter Lorraine Kelly are also part of the campaign

Last year, Sheridan Smith and Alex Jones dared to bare while the previous year saw Abbey Clancy, Loiuse Redknapp and Jodie Kidd pose without make-up.

The campaign hopes women will take up the challenge and go fresh-faced for one day to raise money for those in need.

On the official website, the charity encourage would-be fundraisers to 'participate alone or set up a BearFaced team with friends, family and colleagues to make the day more fun.'

Make-up free: Singer Ella Eyre hopes women will take up the challenge and go fresh-faced for one day to raise money for those in need

Swap your make-up for a Pudsey Pawprint (£1 from Boots stores nationwide) then share your #BearFaced moment at bbc.co.uk/Pudsey before November 14.

Fundraisers can also share their pictures on social media by using #BearFaced and tagging @Pudsey Bear on Facebook and @BBCCiN on Twitter and Instagram.

You can find out more information about fundraising on the Children In Need website.

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Leading by example: Olivia Coleman and the charity encourage would-be fundraisers to 'participate alone or set up a BearFaced team with friends, family and colleagues to make the day more fun'

Au natural: Fundraisers can also join Tanya Burr and Laura Mvula and share their pictures on social media by using #BearFaced and tagging @Pudsey Bear on Facebook and @BBCCiN on Twitter and Instagram