If
you’re an app-maker looking to rake in the money, you’re better off
creating apps for the iPhone 6 and iPhone 6 Plus than you are for
smaller-screened phones, according to a new study.
Analysts at IHS
claim that the larger screen size of the iPhone 6 family devices
correlate with higher engagement in the form of increased minutes of app
usage — in turn leading to more revenue through in-app purchases and
advertising.
While the larger
screen size = higher engagement meme might be true in the case of
Apple, however, IHS also points out that its not a universal rule, since
historically app revenues generated per active iPhone are more than 4x
that of Android, despite the fact that until recently iPhones had the
smaller screens.
“Analysis of the data clearly shows the positive
impact larger screens are having on the industry,” says Chris Hill,
senior VP of marketing at Mobidia. “For instance, users spent
significantly more time in streaming video apps like HBO Go, Netflix and
YouTube when accessing them from phones with large screens. We
anticipate this trend will continue with Apple’s new larger screen
iPhones.”
Of course, the report doesn’t speculate too much on the
correlation versus causation argument. Does the bigger screen size
promote engagement, which makes it tougher for people to put down apps
when they start using them? Or are the people who rushed out to buy the
iPhone 6 Plus the kind of engaged customers who were already spending
much longer than average using apps?
Given the iPhone’s historical
advantage, my money is on the latter, but from the perspective of devs
it’s a moot point: what matters is that you keep focusing on building
for users of the iPhone 6 and 6 Plus.
It’s Election Day, and all the AIs — but one — are acting responsibly
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