Wrinkles are as much a part of life as death, taxes, and long lines at the DMV. While annoyingly rumpled shirts and slacks might be the least depressing kind of wrinkles (compared, you know, to the crow's feet around your eyes, marking the slow march towards the inevitable void), they may also be the most irritating.
ortunately, these are also the kind of wrinkles that we can easily
do something about. Humans have been fighting the battle against
disheveled dressing for years by analyzing and attacking wrinkles at a
molecular level. So what's in a wrinkle? And how can they be defeated
once and for all? For a long time the answer to that second question had
more to do with a morgue than with laundry detergent, but it's 2014,
and technologies like the SWASH 10-minute clothing care system have brought us into much less morbid territory.
There's Something in the Water
The science behind wrinkles is actually quite simple. The main causes of wrinkling in clothing are heat and water.
Both synthetic and organic fabric is made up of molecules that are
linked together by bonds, and when your clothing gets warm or wet, these
molecular bonds are broken. When it cools down again or dries, new
bonds form, causing wrinkles. While that may look good on a rumpled
college professor, it might not be exactly the style you're going for.
Certain fabrics — such as wool, nylon, and polyester — have what is called a "glass transition temperature."
When the fabric is exposed to high temperatures, its crystalline
polymers (another way to say chains of molecules) are broken. When the
fabric cools down again, it enters its "glass phase," and new polymer
bonds form, locking it into a wrinkled state. Cotton, rayon, and linen
molecules, on the other hand, are linked together by hydrogen bonds.
When these fabrics get wet the bonds are broken, and when they dry new
bonds form, again making your crispy new white button-down shirt wrinkle
like a pruney fingertip.
Permanent Press is So in the Past
You're probably familiar with the term "permanent press." You know,
it's that setting on your washer/dryer dial that you've never used...but
it actually plays an important role in the history of wrinkles. Ruth Rogan Benerito was a chemist who, in the late '50s, led a team of scientists that figured out how to make wrinkle-free cotton
(called, you guessed it, permanent press), at a time when the
development of synthetic fabrics threatened to wreak havoc on cotton
farming. Formaldehyde
was the key to eliminating the need for ironing, with the added perk of
making your shirt occasionally smell like a morgue. Today, the amount
of formaldehyde in permanent press clothing has been reduced
significantly, but some people, understandably, prefer to keep their
clothing as free as possible from dead-body-preserving-additives.
Fighting the Modern Battle
Fortunately, wrinkle-fighting technology didn't end in the era of
black-and-white television. The latest product to combat the scourge of
rumpled, decidedly un-fresh-to-death clothing is called the SWASH
system. This unique in-home system functions kind of like a mini
dry-cleaner in your bedroom. Simply hang your clothing on the compact
pullout rack, insert a SWASH PODS cup into the top, close it up and let
'er rip. SWASH
sprays your clothing with a combination of water and pH neutralizer,
and then dries it at about 190 degrees. In ten minutes, your shirt or
pants come out smelling fresh and will be pleasantly smooth, warm, and
wrinkle-free.
The SWASH
system isn't meant to fix extremely wrinkled clothing, so if your wet
blouse has been balled up in a corner of your bedroom for a few days,
you still might want to break out the iron or pay a visit to the local
dry cleaner. But for lightly wrinkled clothing that you need to get
ready quickly for work or date night, SWASH
does the trick. Because hey, even if your lifestyle, demeanor, love
life and/or face are rumpled and wrinkled, there's no reason your
clothes have to be.
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